MEDIA INTERVIEW COACHING

Say the right thing, your name will be in the headlines. Say the wrong thing, you'll make the headlines too.

Company representatives who respond to the media unprepared and unrehearsed create huge risks for their organization. Nevertheless, working in partnership with the media is often the most effective and economical way to transmit key facts and ideas to important corporate counterparties. The rewards of dealing with the media, provided it is done well, far outweigh the risks.

Effective media relations require rigorous building and testing of corporate messages, an excellent understanding of the journalists you are trying to work with and extensive rehearsal of various interview scenarios.

ECD Insight is Europe 's leading consultancy in challenging, provoking and coaching clients to handle successfully:

• Newspaper, magazine and trade press interviews
• TV and radio appearances
• Problematic reporters
• Surprise or “ambush” attacks from TV cameras
• On-going positive relationships with key journalists

Please contact us for more information