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The media can be intrusive and demanding at the best of times. Today’s harsh environment demands even sharper skills.

This highly-interactive workshop will help you and your organisation’s spokespeople to:

• Safeguard reputations in a downturn
• Deliver messages that convince increasingly sceptical journalists
• Communicate with composure under pressure
• Work with the media to calm - not inflame – situations
• Position your  organisation for well-balanced coverage
• Benefit as the story shifts from recession to recovery

Working with a small group of communications professionals and spokespeople you will have opportunities to test your skills in dealing with a media relentlessly focused on bad news.

The course is led by two senior ECD Insight consultants, both former top-level business journalists who draw on extensive experience covering previous business and financial crises in Europe and the U.S.

“Our executives value the expertise, energy and enthusiasm of ECD Insight’s media sessions.”

- Emma Phillips, vice-president media relations, BlackRock.

Other client references

Communicating Out of the Crisis focuses on:

Risks and rewards of dealing with the media in challenging environments

• Clarity – the key to minimising risk
• Rewards of keeping relationships alive in a downturn

Best and worst practices to emerge from the current crisis

• How effective interviewees enforce their rights
• Limiting negative coverage and identifying “quotable” quotes

Developing positive and credible new story angles

• What it takes to sell a good story in bad times
• Being bold when others are timid

Building goodwill with journalists ahead of the recovery

• Resisting the urge to retreat
• Influencing the media’s shift from negative to positive coverage

Retaining control in hard-hitting interviews

• Dealing with leading questions and headline traps
• Body language for high profile interviews

Anticipating difficult questions and devising an authentic response

• Identifying the dreaded questions a journalist is likely to ask
• Brief and assertive – bridging from negative to positive

Enrolment

To reserve your place , please contact Sofia Ehrenstrahle on on sofia@ecdinsight.com or +44 207 645 4000.

Fees

£225 per participant for the morning programme. Fee includes a comprehensive course manual and other material.

Fees do not include VAT.

Programme leaders:

Jeremy Adams

Jeremy has worked with hundreds of business executives to prepare the m for key media engagements. During a decade-long journalism career Jeremy covered financial services at leading European business publications. As New York bureau chief of Financial News he covered the dotcom bust, recession and recovery from 2001-2004.

For full biography please go to Jeremy Adams

For full biography please go to Paul Gallagher